When I visited Google last year for their intimate real estate seminar, one of the topics they discussed was the rise of advertisers focusing in on “micro moments.”
“Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
With information at our finger tips these days, people have thoughts and instantly act on them to find out information. Here’s how, as real estate agents, we can utilize it: It snowed in Norther New Jersey this week, and when people are thinking about having to go outside and shovel their cars out…AGAIN, they are less than thrilled to spend another Winter in the freezing cold. They begin questioning why they chose to live in the North East.
Running ads on Facebook with a photo like the one below can be very effective to get a conversation started. Verbiage like, “Would you rather build another snowman or build a sand castle?” Or, “Are you ready to break out the snow boots or slip into some flip flops?” Then lead to a home valuation page on your website by saying something like, “Get out of the cold for good. Find out the value of your home.” Have fun with it, and get them while they are having that “micro moment.”