Would you rather build another snowman?

When I visited Google last year for their intimate real estate seminar, one of the topics they discussed was the rise of advertisers focusing in on “micro moments.”

“Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”

With information at our finger tips these days, people have thoughts and instantly act on them to find out information. Here’s how, as real estate agents, we can utilize it: It snowed in Norther New Jersey this week, and when people are thinking about having to go outside and shovel their cars out…AGAIN, they are less than thrilled to spend another Winter in the freezing cold. They begin questioning why they chose to live in the North East.

Running ads on Facebook with a photo like the one below can be very effective to get a conversation started. Verbiage like, “Would you rather build another snowman or build a sand castle?” Or, “Are you ready to break out the snow boots or slip into some flip flops?” Then lead to a home valuation page on your website by saying something like, “Get out of the cold for good. Find out the value of your home.” Have fun with it, and get them while they are having that “micro moment.”



Nick Baldwin has been in real estate since 2007 and focuses primarily on building relationships with clients and in the Bloomfield and Montclair NJ areas. He still practices Real Estate and has a team with his wife Anne Baldwin. Nick Baldwin teaches and speaks throughout the year at different events, to small groups and larger groups of up to 20,000 people. Nick teaches how to have a higher lead conversion through long-term follow-up and building deep relationships with clients. He also specializes in Facebook Marketing. Nick Baldwin has been married almost a decade and has two children, lives in New Jersey and loves to spend time with his family. He is co-founder of the largest closed Facebook Real Estate group in the United States. His favorite charity is a charity to help stop bullying, primarily cyber bullying. Nick Baldwin's Favorite Quote: Not everyone is meant to make a difference. But for me, the choice to lead an ordinary life is no longer an option.

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